Bids to sign celebrities to endorse their brand of footwear (2 decision entries per bid).Pricing and marketing (up to 10 decisions in each of 4 geographic regions).Shipping and inventory management (up to 8 decisions each plant/geographic region).Worker compensation and training (3 decisions per plant).Upgrading plants and expanding/reducing plant capacity (up to 6 decisions per plant).Production operations (up to 10 decisions for each plant, with a maximum of 4 plants).The co-managers of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions relating to:
The companies compete in a global market arena, selling in four geographic regions-Europe-Africa, North America, Asia-Pacific, and Latin America. As many as 12 companies can compete in a single industry grouping (class sizes above 50 are typically divided into two or more industry groups). In The Business Strategy Game, 1 to 5 class members are assigned to operate an athletic footwear company that produces and markets both branded and private-label footwear and competes head-to-head against footwear companies run by other members of the class.
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